Most well maintained batteries last 3-5 years. Most folks who don't use some type of correcting charging technique or let them freeze in the boat during the winter will throw away a battery every season. 7 years is a bit on the "gifted and talented" side of the spectrum, but the point really is that the Battery Tender is very effective.
Keep in mind that the Battery Tender is not meant for rapid charging like jump starting. But regular use will ensure several seasons of riding with the same battery.
Rapid (fast) chargers have their time and place, but the heat build up and bubbling during charging needs to be monitored carefully and used for short periods of time.
In the off season or if you are not using the boat for several weeks, remove the battery are store/charge out of the boat. This prevent dangerous gas build up in the hull and usually protects both battery and charger from extreme temperatures.