I'm an advertising student, and I am gathering research about Sea-Doo and Sea-Doo riders for an assignment. I would be really grateful for any input! If you don't want to do this whole survey, just tell me: WHAT MAKES A SEA-DOO DIFFERENT FROM OR BETTER THAN OTHER PWC BRANDS?
Gender: Male Female
Age: 18-24 25-34 35-44 45-54 55-64 65+
Do you own a Personal Watercraft (PWC)?
YES NO
If so, what brand?
Which of the following would you consider when purchasing a personal watercraft?
(circle all that apply)
Speed Passenger Capacity
Safety Horse Power
Gas Efficency Exterior Appearance
Rate the following PWC brands 1-4, one being the best.
Honda Aqua Track Yamaha Wave Runner Sea Doo Kawasaki Jet Ski
____ ____ ____ ____
In your opinion, what advantages do you think personal watercrafts have over traditional motorboats?
What type of media do you use regularly?
Newspaper Radio Cable TV Network TV Magazine
Please list the media you subscribe to:
What type of advertisements appeal to you?
Factual messages with a lot of text and fewer pictures
Few words with eye-catching graphics
A combination of both
Gender: Male Female
Age: 18-24 25-34 35-44 45-54 55-64 65+
Do you own a Personal Watercraft (PWC)?
YES NO
If so, what brand?
Which of the following would you consider when purchasing a personal watercraft?
(circle all that apply)
Speed Passenger Capacity
Safety Horse Power
Gas Efficency Exterior Appearance
Rate the following PWC brands 1-4, one being the best.
Honda Aqua Track Yamaha Wave Runner Sea Doo Kawasaki Jet Ski
____ ____ ____ ____
In your opinion, what advantages do you think personal watercrafts have over traditional motorboats?
What type of media do you use regularly?
Newspaper Radio Cable TV Network TV Magazine
Please list the media you subscribe to:
What type of advertisements appeal to you?
Factual messages with a lot of text and fewer pictures
Few words with eye-catching graphics
A combination of both